Confetti Avenue by Charlotte Hartwell: Boohoo Feature a Friend Jonathan GilmourI asked my boyfriend/photographer/fellow blogger to help me out with todays post! Boohoo is running a competition to feature a fashion friend on your blog so I thought Jono would be the perfect person to feature as he’s had a dramatic shift in his approach to personal style. He loves fashion now (he didn’t always) and puts a lot of effort into putting outfits together. I’m pretty sure he now buys more clothes than me!


I’m Jono, Charlotte’s boyfriend, and I used to dress, well, ordinary.

I appreciated clothes that looked good, but didn’t do a lot about my own appearance. I didn’t care for my skin well, I owned one pair of upmarket shoes, and didn’t plan my outfits every day.

This was a me that left the house wearing tracksuit pants. Charlotte will tell you otherwise, but I only went to uni in trackies, like, twice. I wasn’t that bad, but I wasn’t all that great at dressing either.

Wearing a suit was annoying, and going out to a fancy event meant putting on a suit that I didn’t know how to wear, let alone coordinate. Sure it was a nice suit, but a suit is only as good as how its worn, and mine looked pretty average on me.

Essentially, my attitude was a bit off. I didn’t care enough about the way I looked, and would put things off. Shaving was a rare occurrence, and I got a haircut only when it was far too long to even style a little bit. I didn’t like that my girlfriend always dressed much better than me.

I send Charlotte a message explaining how I wanted to buy some blazers, some nice shoes, and start taking care of my skin better. Her replies were all capital, crazy messages, and I think she agreed. So I went looking, and shopping. She helped me out a lot, telling me good places to buy clothes and general guides on how much I should spend. I had no idea what I was doing, but you have to suck at something before you get better.

Confetti Avenue by Charlotte Hartwell: Boohoo Feature a Friend Jonathan Gilmour

I started out by taking care of my skin. I bought a classic wet shaving kit and a bunch of expensive Kiehls stuff and learned how to use all of it. It was great, and my skin looked good, and still looks a lot better than it used to.

Next was the clothing. I started learning to coordinate colours, and pairing blazers with ties and shirts, and really fleshed out my wardrobe. I bought shoes, belts, handkerchiefs, pocket squares, and all manner of things, and now I’m here. My wardrobe is now too small to fit everything!

Confetti Avenue by Charlotte Hartwell: Boohoo Feature a Friend Jonathan GilmourNow, I know how to dress, I appreciate good clothing and know how clothes should fit. I know how to buy clothes, where to buy them, what brands to look out for, and how to dress for an occasion. I enjoy shopping for clothes, and enjoy wearing them! Best of all, Charlotte likes the new me as well. She’s told me on more than one occasion that I look very “manly”, and I think it’s the best compliment she could give.

Best of all, I have my own style. I used to be afraid of looking like a wanker, and that’s why I didn’t really like the idea of blazers and loafers. Being labelled a “hipster” or a “lad” wasn’t something I wanted. However, I’ve managed to get my style to reflect who I am now, and not to follow some trend or stereotype. I’m a big fan of details, and that’s mainly how I add style. Adding colour with shoelaces, pocket squares, socks, ties, and subtle pieces of jewellery on top of the regular shirt, pants, blazer combo. I match my belt to my shoes and wallet, for example, and change my watch to reflect my mood. I get my hair cut at a barber, and style it every day. I don’t shave often, not because I’m lazy, but because I think I look good with facial hair.

These days I never leave the house without considering what I’m wearing and how I look.

I like the new me, and so does she, and that was the whole point from the beginning.

Confetti Avenue by Charlotte Hartwell: Boohoo Feature a Friend Jonathan Gilmour

Asos Polar Bear tie
River Island blazer (on sale)
Pocket square made by Charlotte
Ray Ban sunglasses
Best Mountain shirt
Marcs chinos
Carnaval de Venise belt
Florsheim shoes
Happy Socks socks
Swiss Army/Victorinox watch
Mavericks shoe laces